Sponsored by KB Matrix
BHA Academy

Module 02 · Pricing

Pricing Strategies 101

The foundation class on pricing for hairstylists, braiders and beauty pros. Learn how pricing really works, what your service should cost, and how to set rates that protect your time, your skill and your profit.

Full Video TrainingWatch On DemandPrivate Community
Pricing Strategies 101, BHA Academy training cover

Now streaming

Pricing Strategies 101

Inside the training

What you'll discover

What Pricing Really Measures

Why your price is a business decision, not a reflection of how confident you feel that week.

Building Your Base Price

Time, product, skill and overhead: the four inputs behind a price that actually pays you.

Pricing Mistakes That Keep You Broke

Discounting, undercharging and copying competitors, and what to do instead.

Raising Prices Without Losing Clients

How to communicate new rates so loyal clients stay and better clients arrive.

Who this is for

Built for the beauty professional ready to scale.

Hairstylists tired of undercharging premium work.
Braiders ready to attract high-value, respectful clients.
Lash & nail techs scaling beyond referrals.
Salon owners building teams and repeatable systems.

Continue learning

More BHA trainings

View all

Take it further

Join the live Academy experience.

Free webinars, live implementation sessions and a community of ambitious hairstylists holding each other accountable to build real businesses.

The Business of Hair Academy logo

© 2026 The Business of Hair Academy. All rights reserved.