The Business Mistakes That Keep Stylists Stuck
How to get unstuck and build a premium hair salon business
Sponsored by KB Matrix
Business Transformation for Beauty Professionals
Business of Hair Academy is the growth ecosystem for ambitious afro hairstylists, braiders, wig makers and salon owners. Learn the proven systems to attract better clients, price with confidence, retain loyal customers, and finally build a beauty business that pays you what your talent deserves.
★★★★★ Trusted by ambitious stylists across the UK, US & Africa

"The From Chair to CEO and Beginner Client Retention webinars gave me the confidence to start showing up as a business owner. I still have a lot to learn, but now I'm genuinely excited."
Why we exist
That's why we created Business of Hair Academy, to help talented beauty professionals become confident business owners through practical education, implementation and accountability. Not another course library. A complete ecosystem for your growth.
If this sounds like you…
You're fully booked…
…but somehow still broke.
You work harder every month…
…but your income stays the same.
You're amazing behind the chair…
…but nobody taught you how to run a business.
You're not lazy. You're not behind. You were simply never taught the business side. That changes here.
The transformation
Stop competing on price. Learn to position your brand so the right clients find you, respect your craft, and happily pay premium.
Understand your numbers. Raise your prices without guilt or fear. Know exactly what to charge and why, and finally get paid for the value you create.
Build retention systems that turn a first appointment into a loyal, long-term relationship, so your calendar fills itself and referrals become predictable.
Move from busy technician to CEO. Build offers, systems and structure so your income grows even when you step away from the chair.
"I just got off the phone with Neto after a one-to-one consultation on pricing, and wow, what an eye-opening session. For a while I'd been wondering how I could be fully booked and busy, yet get to the end of the month and feel like I didn't have much to show for it financially. Neto broke everything down step by step and helped me understand how a pricing structure should actually be set up. I left the call feeling so much more confident about the direction of my business."
Inside the Academy
Imagine logging in and finding stylists at every stage of the journey, cheering on your first price increase, sharing what actually converted a client, and holding you accountable to the business you keep saying you want to build.
"My favourite part is the live classes because they're so detailed and interactive. I was EDUCATED."
Your path forward
Step into the Academy and the community, no cost, no pressure.
Get the frameworks: pricing, positioning, offers, systems.
Apply it in your real business with weekly live sessions.
Show up as a business owner, not just a service provider.
Attract better clients, consistently, without begging on Instagram.
Raise prices, retain clients, and stop trading hours for tiny tickets.
A brand that grows beyond you, with the tools to run it.
The next chapter
As you grow inside the Academy, you'll eventually gain access to KB Matrix, our business management platform, built to help beauty professionals implement everything they've learnt: bookings, clients, pricing, retention and the numbers behind it all.
Software alone doesn't transform a business. Education, implementation, community and the right tools together, that does.
Events
How to get unstuck and build a premium hair salon business
Sponsored by KB Matrix
Real stylists. Real shifts.
"Neto, you are phenomenal! Thank you for that."
"Oh, I had such a great time! I absolutely loved it. I was so engrossed that I didn't even take any of the calls that came in. I was fully invested, and gosh, she's incredibly knowledgeable. My biggest takeaway has to be mindset. Mindset and structure will help you navigate and achieve so much in business. I'm genuinely so glad to be part of this community."
"I had a great time. She is God sent. And I would say working smart and not hard is the way to this, and taking time to build and grow, not be in a haste. Also, staying humble. God bless her."
"Mindset is everything."
"I learnt so many new things and also developed a much deeper understanding of concepts I'd heard before, especially during the pricing classes."
"The From Chair to CEO and Beginner Client Retention webinars gave me the confidence to start showing up as a business owner. I still have a lot to learn, but now I'm genuinely excited."
Business of Hair Academy is where talented hairstylists become the confident, profitable business owners they've always wanted to be. Come as you are. Leave as her.